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This book is a revealing study of the strategies of persuasion advertisers use and of the crucial underlying assupmtions advertising makes. These do more than simply sell a product - they work in subtle ways to persuade us to accept the way of life and pattern of our needs that they depict. Whenever we pick up a newspaper or magazine, turn on the television or look at the heardings on roadsides, we are confronted with advertisements. Focusing on magazien and newspaper advertising, the authors illustrate the reange of.
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